Tarapuhi believes that imaginative and empathetic design can empower people to thrive. She brings clarity to complex systems of information, objects and human experience by gently challenging assumptions and facilitating empathy in others.
Skilled in using innovative, engaging and localised approaches in her design research, Tarapuhi can quickly build trust and rapport, and then translate people’s experiences into insights that drive transformation. She has been instrumental in building ThinkPlace New Zealand’s cultural competency and capability in indigenous innovation, especially within te ao Māori. Recently Tarapuhi worked with a Māori health provider to define their model of care through the voices of their users.
Tarapuhi has a Masters in Cultural Anthropology, achieved with Distinction. Her thesis is entitled “He reached across the river and healed the generations of hara: Structural violence, historical trauma, and healing among contemporary Whanganui Māori”. She also co-authored an article titled: “Indigenising military citizenship: remaking state responsibility and care towards Māori veterans’ health through the Treaty of Waitangi.”