Mastering design: The core value that every designer should have...
I can understand why people rely upon methods, because methods are the means by which we know what to do.
The steps, the procedure, the way of doing design.
And I like them. I really do. After all, at ThinkPlace, the global design consultancy where I am a partner, I am also the Chief Methodologist.
But there is something missing in how we often talk about methods within the design community.
The most bothersome point of methods is that they are often discussed in absence of a deeper understanding of the socio-technical aspects of "doing design". A method is merely technical, the sociological is the human.
Any method must be applied by somebody or some people. And the designer behind the method needs much more attention if we are to achieve outcomes that create value for clients and achieve impact in the world.
How might we understand this designer behind the method? I think of it in two ways:
· The level of designer competence; and
· Adaptability of the designer
The level of a designer’s competence can be defined as the skill one attains as a result of practising design over time.
A word of caution: I do not suggest that by simply “doing design” for a long time that one achieves mastery. Rather one must be dedicated during this period to truly mastering the art of design. A rule of thumb: 10 years of applying oneself in this way can take you into mastery.