Alex is a designer, a creative, a strong facilitator, and an experienced project manager. Specialising in behavioural psychology and gamification, Alex loves to take a creative and playful approach in achieving organisational outcomes. He has experience in both government and private sector projects and brings over 8 years of experience in the not-for-profit sector.
Before starting his career in consulting, Alex worked in global strategy and partnering for the Australian Indigenous Mentoring Experience (AIME). At AIME Alex was responsible for supporting the global program, and building strategic partnerships to support Aboriginal and Torres Strait Islander students through high school and into further education and employment. From 2021 Alex commenced as a consultant in behavioural psychology and gamification at PentaQuest. As an experienced designer working with the Air and Space Power Centre, Alex project managed the production of a workplace game designed to facilitate conversation on the future of air and space power. This project rolled out nation-wide to the Australian Air Force and involved user-centred research, product design and production management. In 2021 Alex also led a Business Research and Innovation Initiative feasibility study, assessing the use of gamification and Bayesian network technology to address agricultural spray drift. Alex worked with a multidisciplinary team to research the feasibility of the proposed concept, liaise with key industry stakeholders, and deliver detailed project reporting to sponsoring partners.
Alex recently co-authored a report exploring the use of gamification for nature conservation and enjoys working on projects that tackle humanitarian and environmental sustainability challenges. In partnership with the Luc Hoffmann Institute, this project explored various pre-existing applications of gamification in nature conservation and involved industry expert consultation to help navigate the complexity surrounding global biodiversity loss. Alex has also authored a white paper on the quick service restaurant industry, exploring key challenges and industry trends. Alex is an experienced presenter and has facilitated TEDxCanberra events, panel interviews, and has also presented as a guest speaker in university lectures and expert panels. His most recent lecture at the University of Wollongong explored the value of gamification and behavioural psychology in nudging healthy eating habits. Alex has a Bachelor’s Degree in Health Science and currently volunteers for TEDxCanberra and Camp Quality.
