Bedan is driven by an interest in cross-cultural communication, observation and cultural preservation. Bedan is passionate about Africa, fascinated by people and inspired by the diversity that is cultures and its pool of languages, music, art, fashion, and religion(s). This diversity inspires contributes and enriches the greater human narrative. His motivation is to help design innovative ways for businesses, developmental organizations, and governments to serve and deliver to their customers, users, and citizens.
Bedan has gained experience working across-Sub Saharan Africa, with a specific thematic focus on SRH and WASH projects. He has worked in Kenya, Tanzania, Ethiopia, Nigeria and currently Senegal. His work in these areas has focused heavily on the role that behaviour change and linguistic anthropology play in user behaviour and decision making using both remote and physical methods with different populations.
He has worked on previously worked as a Researcher and Strategist in an advertising agency and he worked with the different teams to come up with data driven campaigns that helped businesses understand their customers and better communicate with them. Through his personal and volunteer life, Bedan has conducted research and project implementation on education & financial inclusion in various Kenyan counties and in Uganda, Rwanda and Tanzania. He volunteers with Rotary International and a great fan of art in it’s different forms.
With a professional background in Anthropology, he's able to identify behavioural traits in people that are useful in understanding people with an aim to build interventions and communicate to them in a language that resonates with them. He is currently a master's student in International Development at SOAS.