Gretchen believes that design is a platform for positive change. She is a creative problem solver that specialises in visual communication. Gretchen is passionate about human centred design, with a particular interest in how design can create systems to improve wellbeing, and make the world a better place.
Gretchen is naturally curious and empathetic in her design thinking approach, which allows her to produce thoughtful and meaningful narratives that impact her design in a compelling way.
Gretchen has studied a Bachelor of Visual Communication Design with Honours, at Massey University. Her major project in her Honours year ‘Watch Me’ used a human centred design approach to create an educational experience that aims to enhance the knowledge, attitude and behaviour of parents supervising children in aquatic environments. This project was launched in January 2018, as a national pool safety campaign with New Zealand Recreation Association. It combined Gretchen’s passions of research, visual design and enabling positive social change.