Sarah thrives in understanding people: our behaviours, motivators and what drives us to change. With a background in politics, anthropology and not-for profit management, Sarah finds purpose in helping communities and organisations build the capacity that will lead them to make positive and long lasting change.
Sarah is a highly experienced designer, and since 2013 has been helping organisations in Australia and Africa to better understand their users.
She has extensive experience in applying design thinking and human-centred design methodologies in varying sectors such as agriculture, health, financial inclusion and civic engagement across Africa. Her strengths lie in strong client engagement, understanding the problem space and building relationships with users that provide the privilege of gaining a deeper understanding of the intricacies of their lives.
A strong service and behaviour change designer, Sarah has led the design for an innovative mobile agricultural initiative to use the power of ICT technologies to increase the adoption of good agricultural practices amongst smallholder farmers. She has also worked with public and private partners to design user-centric, targeted mHealth content to increase behaviour change in women and adolescents of child bearing age in Ghana, Tanzania & Mozambique.
A regular speaker and contributor at Nairobi Design Week, Sarah is a vocal advocate of the power of human-centred design to create real change throughout the region.