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It is the single idea driving so much of the positive impact being achieved across Africa and beyond in the current moment.
And it is an idea that is at the core of the work ThinkPlace is engaged in from Kenya to Cote D’Ivoire; from Mozambique to South Africa.
It seems obvious but so many organisations don’t get it right. Why carry out customer discovery? Why do consumer research?
It’s to ask customers what they want, right?
ThinkPlace Australia has been working closely with the Australian National University (ANU) to develop the world’s first psychometric profiling tool for design behaviours and tendencies. This profile is currently being developed in conjunction with the ANU’s TechLauncher program, where top IT students work with businesses to develop their products.