Isabel is passionate about creating innovative, sustainable and effective solutions for complex systems by understanding behaviours and establishing human connections and experiences. Born in Ecuador, Isabel is trained in law and social innovation and has diversified experience working with the private sector, as a strategic and political adviser and in leadership, management and creative work.
She applies her background in advocacy to her design work in order to secure to consciously build individual behaviour change but also community/institutional norm change. Isabel has conducted several projects using immersive research tools, rapid prototyping and testing. She has experience in the African context in areas such as public health, nutrition and environmental sustainability including working in Kenya, Mozambique and Ivory Coast.
Most recently, she worked on a behaviour change communications project with the Johns Hopkins Centre for Communications Programs in Abidjan, Cote d’Ivoire. Isabel conducted research followed by rapid prototyping and testing that aimed to increase demand for HIV self-testing. She is personally dedicated to directing her professional work towards co-creating a better world and generating a more equitable ‘playing field’ for all individuals acting as a catalyst for action by understanding innovative opportunities to create change.