Isabel is passionate about creating innovative, sustainable, and effective solutions for complex system. She is personally dedicated to directing her professional work towards co-creating a better world. Her commitment to disruptive strategies as a tool for empowerment means she works with people at all levels of a system: organisational leaders and teams, frontline workers, citizens, and industry organisations by generating a more equitable ‘playing field’ for all individuals through HCD acting as a catalyst for action by understanding innovative opportunities to create change.
Born in Ecuador, Isabel has wide experience working in East and West African continent and has designed transformative solutions for low-income communities, conducted immersive research in diverse environments affected by large scale public health challenges.
Her experience working in the field of Social Behavioural Change (SBC) led her to be part of the External Technical Advisory Group – a brain trust of movers and shakers that will shape the way SBC is done at UNICEF to provide guidance, ideas, innovation, and leadership in the world of human-centred design.
She applies her background in advocacy to her design work to secure to consciously build individual behaviour change but also community/institutional norm change. At her time at ThinkPlace, Isabel has led multiple innovation processes immersive research tools, rapid prototyping and testing and behaviour change strategies that have informed major public health projects. She has experience in the African context in areas such as public health, nutrition and environmental sustainability including working in over 10 countries in east and west Africa.
She is personally dedicated to directing her professional work towards co-creating a better world by through disruptive strategies and by generating a more equitable ‘playing field’ for all individuals acting as a catalyst for action by understanding innovative opportunities to create change.